I’m Bleddyn, founder of be – training and coaching, based in Cardiff. I help people build strength, confidence and sustainable fitness through clear, personalised coaching, with the structure and accountability to support long-term progress. Sports massage runs from my own treatment room in west Cardiff, and I coach triathletes, runners and swimmers across South Wales.
Sports massage is for everyone and not just for athletes. The techniques employed in this therapy can help relieve muscle tension, address postural issues and assist with injury rehab. Regular maintenance sports massage is also an excellent way to prevent injury.
Sports massage can be used pre or post-event if you are competing, but is also beneficial in allowing you free movement and flexibility in your everyday activities.
Come and see us at our very own treatment room in west Cardiff.
Personal training with me is about building strength, confidence and sustainable fitness around your life — not squeezing your life around a programme. Every session is planned for you: your goals, your starting point and your schedule.
Whether you are new to training, returning after a break or need some additional focus to your sessions, we focus on quality of movement, progressive overload and regular benchmarking so that you can see and feel the progress you’re making.
Coaching with ‘be’ is built around the belief that progress comes from understanding the person, not just prescribing exercise. Everyone brings a different background, set of pressures and relationship with fitness, and I take time to listen before setting direction. Empathy, clarity and trust sit at the heart of how I work, allowing coaching to be supportive without losing purpose.
Structure and accountability are central to my approach. Training plans provide direction and clarity, but it’s the ongoing support, regular check-ins and shared commitment that help clients stay consistent over time and reach their competitive goals. I am someone clients can rely on to keep them focused, encouraged and moving forward, even when motivation dips or life gets in the way.
Coming soon — register your interest and be the first to hear when sessions launch.
Coached squad sessions for swimmers and triathletes who want structure, feedback and the motivation of training together. Every session has a clear focus — technique, speed or endurance — and is scaled to your lane and your level.
From a first open-water event through to full-distance triathlon preparation, the squad is a supportive place to build confidence and consistency in the water.