A little about me

Bleddyn Edwards · Personal Trainer, Sports Massage Therapist & Triathlon Coach · Cardiff

My working life started in graphic design and communications, and for more than 30 years that was my world. I ran my own design agency for 18 years before eventually becoming a Creative Director at an advertising agency. It was a career I loved, and one that taught me a huge amount about people, communication, creativity, problem-solving and, perhaps most importantly, how to understand what people want to achieve and help them get there.

Alongside that career, sport gradually became a bigger and bigger part of my life. I discovered triathlon around ten years ago and have since taken on a wide range of endurance challenges, while developing a real interest in training, coaching and helping others achieve their own goals.

Over the last two years, that interest has evolved into a complete change of direction. I’ve retrained as a Personal Trainer and Sports Massage Therapist, as well as qualifying as a swimming teacher and triathlon coach.

So, after many years of helping people communicate their ideas, I’m now helping people move better, feel better and achieve more physically.

be-active.fit brings all of those experiences together. Whether you want to become fitter, prepare for a sporting challenge, or simply stay active and healthy, I’m here to help you make it happen.